Name: Score Big with the Right Data Strategy: Learn from Real-World Comebacks
Start: 2025-05-16T04:00:01-0500
End: 2025-05-16T04:00:01-0500

Friday May 16, 2025 TBA

In the game of data, your strategy needs more than just speed. It’s about playing smart, building an impenetrable defense, and keeping a keen eye on the scoreboard. Just like hockey, data strategy requires you to execute quick moves and sharp plays—except instead of a puck, it’s your all-important customer data.

Join us for a session that breaks down three high-impact, real-world stories where businesses were on the brink of disaster but made a comeback with the right game plan—thanks to some smart coaching! From a major retailer facing legal heat over cookie consent violations to a financial services firm constantly tripped up by broken campaign tracking, we’ll break down the plays that turned it all around.

You’ll learn how to proactively protect your brand, build customer trust, and, ultimately, score big wins through better data governance. Whether you're in marketing ops, compliance, or analytics, this session will give you the edge to stay out of the penalty box and on top of your game.

Lace up and join us to learn how to take control of your data game!

Speakers

Scotty Hagen

Partner and VP of Data and Analytics, Northern Commerce

Scotty Hagen is a Partner and VP of Data + Analytics at NORTHERN. Formerly Founder and CEO of Project 3 Consulting (acquired by NORTHERN), he also co-founded two other companies, leading strategic data initiatives and driving measurable results.

Friday May 16, 2025 TBA

4 - Mostly Technical

Data Tech 2025

Scotty Hagen

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