Effective data analysis goes beyond numbers—it requires seeing the underlying patterns that may be obscured in raw data and descriptive statistics. This session will explore the analytical power of visualization, focusing on how to encode data into visuals that bring clarity to complex relationships. We will critique ineffective visualizations, diagnose their flaws, and walk through the steps needed to refine them for more accurate analysis. Even in the age of AI, human visual interpretation remains a crucial tool for identifying anomalies, contextualizing trends, and ensuring that patterns are correctly understood. Attendees will gain practical strategies for transforming data into visuals that enhance, rather than distort, meaningful insights.
15 year analytics career spanning industries including construction, banking and retail. Undergrads in Marketing and Marketing Analytics. Masters in Data Visualization.
